Ideas supports external clients & all brands within the Axel Springer group.

 

We solve challenges by creating meaningful solutions, considering business requirements, user needs, and the highest standard of technology and design. With our broad expertise and team of experienced developers, designers, AI experts, and product managers, we think solutions should be more than the standard and move projects and exciting brands to the next level.

 

Our Top 3 Projects

 

Aravoices

A cool new text-to-speech service that gives brands their own unique synthetic voices. WELT is the first to try it out, letting you listen to articles in a distinct branded voice. This tech uses machine learning for real-time audio, making news more accessible and fun. Plus, other media companies can join the party too!

Apple Vision Pro BILD App

A cutting-edge BILD app for the Apple Vision Pro's launch in Germany. This innovative app delivers immersive livestreams from BILD, AUTO BILD, and SPORT BILD, utilizing the Vision Pro’s expansive screen to provide a cinematic viewing experience. Features include an electronic program guide for seamless navigation. The project highlights our dedication to pioneering new technologies in media.

MLK

With project MLK (Multi-linguale Klone),
we are using AI to bring our German media products to international markets.
German articles are translated and reviewed in an automated process that is customized for each product.
The first milestone in this project is the launch of an English version of Petbook (https://www.petbook.de/), which can be found on https://www.petbook-magazine.com/.

 
 

 Our Research & Project Portfolio